About Us
Hi, we're the people behind Rivaaj Ethnic ✨
Our story began at exhibitions across different cities, where we first met the women who would go on to shape everything we do. That early connection, built one conversation at a time, grew into something much bigger, thanks entirely to customers like you 💖
At Rivaaj Ethnic, our focus stays simple: comfortable, breathable, stylish clothing that fits into your everyday life. We design every piece with real routines and real comfort in mind.
✨ Khyati Baliya
I lead brand direction, product development, fabric selection, and the overall business structure at Rivaaj Ethnic. My job is making sure everything we do, from our collections to how we communicate, feels consistent and true to what our customers need. I'm involved in product and design decisions too, because I want what we create to be beautiful and genuinely wearable, every day. For me, it comes down to keeping things simple, thoughtful, and easy for you 🌸
✨ Abhishek Baliya
I look after customer satisfaction, finance, web analytics, and growth, along with the overall online experience at Rivaaj Ethnic. From the moment you discover us to the moment you shop with us, I want that journey to feel smooth and dependable. I focus on reaching the right audience, refining our website, and growing the brand while staying true to what we stand for. At the end of the day, it's about building something you can trust ✨
✨ Varsha Haria
Rivaaj Ethnic started with me, through exhibitions in different cities where I got to meet customers face to face 💖 That experience still shapes what I do today: focusing on product, understanding our customers, and guiding the brand's vision. Comfort, ease, and everyday wearability are what women consistently tell me they want, and everything we create comes from those real conversations.
🌿 From Us to You
Rivaaj Ethnic is built on passion, trust, and a shared vision: to make clothing you'll genuinely love wearing every day. Thank you for being part of our journey. It means everything to us 💫