About Us

Welcome to Rivaaj Ethnic, where comfort meets contemporary fashion. We specialize in

creating exquisite women’s clothing, including kurtas, dupattas, and bottoms, crafted from pure

cotton to provide unmatched comfort and style. While our collections often feature the timeless

charm of handblock prints, our primary focus remains on delivering premium cotton wear that

suits every occasion.

At Rivaaj Ethnic, we believe in the beauty of handcrafted and printed fabrics. Each piece

showcases the softness and breathability of high-quality cotton, with select designs celebrating

the artistry of handblock printing. As we grow, we remain committed to offering versatile and

elegant cotton clothing that aligns with modern sensibilities.

Meet the Founder

Rivaaj Ethnic was founded by Varsha Haria, a passionate admirer of handcrafted art and

sustainable fashion. Her love for traditional crafts and her desire to bring the comfort of cotton

wear to women inspired her to create a brand that embodies both. In addition to her dedication to

fashion, Varsha is an avid yoga practitioner, which deepens her appreciation for comfort and

balance—qualities she strives to bring into every piece of clothing. Her dream is to see Rivaaj

Ethnic in every woman's wardrobe, offering timeless comfort and elegance to all.

With a vision to blend heritage and innovation, Varsha aims to provide clothing that not only

looks beautiful but also feels like a second skin.

Join us on this journey of celebrating comfort, style, and heritage. Explore our collections and

experience the unique charm of cotton wear crafted with love and care